Online marketplace fighting
for eye doctors,
instead of against them
We rank right beside the other online retailers when your patient searches for their brand. The difference is what happens after the click. If they buy from us, the order goes to the doctor who wrote the prescription.
- Your prescription, your patient, your sale.
- Filled on your own ABB account at your own wholesale cost.
- Rebates and growth goals keep counting.
- Free for any licensed doctor or office with an NPI. Nothing to buy, nothing to change.
Where your patient chooses. Competing sites shown are real page one results for this search. Listings are illustrative and ranking varies.
Authorized distribution from the manufacturers you already prescribe, and every other major brand, at MSRP.
Same patient,
two very different outcomes
The Sale Leaves with a Stranger
- You never find out your patient reordered
- Nothing about the order comes back to your office
- No record of what your patient actually received
- The expertise was yours. The revenue was not.
The Sale Stays with the Prescriber
- Matched to you from the prescription itself
- Authorized ABB product on your own account
- Your practice is the seller, your name on the statement
- Your expertise and the revenue in one place.
Legitimate or not,
none of them credit you
The large online retailers are real businesses running real distribution. We are not going to pretend otherwise. A small number of sellers are the reason the risks below are documented at all. What none of them do, legitimate or not, is put the prescribing doctor in the sale.
Where the Product Came From1
Authorized distribution only. ABB fills every order on your account, at your own wholesale cost, drop shipped to the patient. Rebates and growth goals accrue as usual.
Getting Exactly What You Wrote2
What you prescribed is what ships. No private label swaps, no adjacent base curves. If we cannot supply it exactly, we do not fill it.
Verification That Reaches You2
Verified through Visibly, a leader in eyecare compliance, and logged on every order. Because the prescription is matched to you, the request reaches your office.
Whose Name Is on the Sale
Your practice is the seller of record, with your name on the patient's statement. Not ours.
Your Office Is Not Undercut
MSRP across the catalog. We never see your wholesale cost and never price below your office.
Your Chart Stays Yours
A name, an address, an email and the products. Never the medical record.
Contacts, drops and supplements
in one order
Almost every contact lens site sells contact lenses and nothing else. Here the lenses, the rewetting drops, the vitamins and the lens care go in one order. HSA and FSA cards are accepted.
Practices have sent patients to us for drops and supplements since 2019. Now their contact lenses are here too.
Three leaders in their field
Fulfillment
Authorized distribution, on your own account at your own cost.
Verification
Prescription verification and Contact Lens Rule compliance.
Payments
Checkout, HSA and FSA cards, and your practice paid direct.
New program,
proven platform
Since 2019 we have shipped the products your patients use. Every referral from an in network doctor was credited back to the referring office.
Lenses are a new category on a system that has already run hundreds of thousands of orders. You are not being asked to test anything.
Patients wanted access,
now you can compete for it
The reason lenses moved online was access. Order at midnight. From the couch. Shipped to the door. No afternoon off work.
That need was real. It was also the reason the sale left your office, one prescription at a time, for years.
That is what changes here. The patient keeps every bit of the access. And you get to compete in the e-commerce market instead of watching it.
The prescription decides
where the order goes
No link to share. No code to remember. Nothing for your front desk to do.
1. Patient Uploads the Prescription
Smart Order reads it automatically, or they enter it manually.
2. We Match the Prescriber
The prescription details identify you. Nothing depends on the patient naming you.
3. Visibly Verifies with Your Office
Correct it or deny it and nothing ships.
The Order Is Yours
Filled on your ABB account against your prescription, your practice as the seller, keeping the great majority of the sale. You did nothing beyond the exam.
We Fill It Properly, Then Call You
The patient still gets verified, authorized product on our account. Then we offer you the free signup so the next one is yours.
The last step,
not the first
Nothing here replaces what your office already does.
Continue Selling Annual Supplies in the Office
That is still the best outcome for the practice and for the patient, and it is what your staff should be doing at every exam. We would rather you close it there.
Continue Using the Software That Captures Sales
DrContactLens, Marlo, OTTO, whatever already works for you. Keep running it. We sit on top of it at no cost and we do not ask you to switch.
Add VisionRescue.com to Catch the Rest, Free
The patient who said yes and never ordered. The one who reorders online at eleven at night. That order used to be gone. Now it comes back to you.
The offices seeing the most orders
put us on the prescription
Every patient leaves with a copy of their prescription, because the rule requires it. The practices getting the most out of this add one line to that copy: buy in our office, or online at visionrescue.com.
- One line, added once to the template, so it rides on every prescription you write.
- Works however you send it. Emailed, texted or printed.
- No tracking code and no special link. We read the prescriber off the prescription itself.
- Nothing else changes. Patients who would rather buy in the office still do.
Check your state board's rules on disclosing a financial interest in a seller you recommend before you add it. Ask and we will send suggested wording.
Joining Also Lists You on Our Doctor Locator
Patients searching for an eye exam or a contact lens fitting near them find your practice, with your address, phone and a book now button. Included free, whether or not a single order ever runs through us.
Free for any doctor
with an NPI
Any Practice Setting
Private practice, retail chain, big box, hospital or clinic. Same terms for all.
Any Affiliation
Group practice, individual practice or associate. Your choice, changeable later.
One Requirement: An ABB Account
Lenses ship from your ABB account, so you need one. No account yet? Free, and it takes minutes.
Open a free ABB account →What joining does
and does not obligate you to
You Are Not Agreeing To
- Buy wholesale products from us. Not now, not ever.
- Send patients to us or promote anything.
- Change your ordering system. Keep DrContactLens, Marlo, OTTO or whatever you run.
- Stock, ship or handle a single box.
- Any signup, monthly or per order fee, or any minimum.
You Get
- An authorized seller standing in for your practice online.
- Verified prescriptions and authorized product on every order in your name.
- Orders filled on your own ABB account at your own wholesale cost.
- The great majority of every lens sale written against your prescriptions.
- Free practice tools, and optional in-office displays.
No lock in. Turn it off from your settings any day.
Four steps, under ten minutes, once
Sign the addendum, connect Stripe, add your ABB account, choose who gets notified.
The Walkthrough Is Behind a Free Account
Inside: a short video for each step, the full dispensing addendum to read before you sign, and exactly what Stripe and ABB will ask you for.
Who the seller is
depends on what sold
OTC Products
Vision Rescue is the seller
- We hold the inventory and ship from Florida
- We collect and remit the sales tax
- We handle returns and disputes
- You earn a referral commission
Contact Lenses, Once Joined
Your practice is the seller
- Filled on your ABB account, against your prescription
- Your name on the patient's statement
- Sales tax and reporting on those sales are yours
- Refunds and disputes come from your Stripe balance
What this looks like
for your practice
The terms are the same for everyone. The volume is not.
See Your Own Figures with a Free Account
Inside: orders your patients have already placed on Vision Rescue, a worked margin example against your own lens mix, and the provider dashboard as your office would see it.
Every dispensing order, split at checkout
Your ABB invoice is separate, at the wholesale cost you negotiated. We never see it.
Before you join
Is it really free?
Who is eligible?
Do I have to buy anything or send you patients?
Will this cannibalise my in office sales?
Why join if I will not promote it?
How do you know I wrote the prescription?
What if the prescription is expired or does not check out?
Do I choose the brands or set the prices?
Do my rebates and growth goals still count?
When do I get the money?
Can my patients use HSA or FSA?
What happens to my existing referral code?
Be the authorized seller
for your own patients
Free for any US optometrist or ophthalmologist with an NPI. Under ten minutes, no cost, no obligation, nothing to change in the office.
Questions? Call 1-855-692-8024.
Sources
These enforcement actions and studies concern specific sellers, counterfeit product and decorative lenses sold without a prescription. They are not a description of the online channel as a whole, and nothing in them is attributed to any seller named elsewhere on this page.
- Land AD, Penno KL, Brzezinski JL. Identification of Microorganisms Isolated From Counterfeit and Unapproved Decorative Contact Lenses. Journal of Forensic Sciences 2017;63(2):635-639. FDA Forensic Chemistry Center examined over 300 lenses obtained without a prescription and found 60 percent of counterfeit lenses and 27 percent of unapproved lenses positive for microbial contamination. doi.org/10.1111/1556-4029.13553
- Federal Trade Commission, January 2022. An online contact lens seller paid 3.5 million dollars to settle charges under the Contact Lens Rule, including altering prescriptions away from the prescribed brand and selling lenses after verification requests had been denied. ftc.gov
- US Department of Justice, Central District of California. Operation Cat Eyes charged twelve defendants over the sale of misbranded cosmetic contact lenses without prescriptions, two cases involving lenses adulterated with Bacillus cereus. justice.gov
- American Optometric Association. Federal seizures of illegal and counterfeit contact lenses, with Homeland Security Investigations, Customs and Border Protection and state health authorities. aoa.org
- Federal Trade Commission. The Contact Lens Rule: A Guide for Prescribers and Sellers. ftc.gov
Vision Rescue is a wholesale distributor and technology platform for licensed eyecare professionals. Eligibility requires an active US license, an NPI, and an ABB Optical account for fulfillment. All contact lenses are listed at manufacturer suggested retail price. Prescription verification is performed in compliance with the FTC Contact Lens Rule. Payout timing follows Stripe's standard schedule. The risks described above are drawn from the enforcement actions and published research cited in the sources section, concern specific sellers and counterfeit product, and are not attributed to any seller named on this page. All product names, logos and brands are the property of their respective owners and are used for identification purposes only. Not tax or legal advice.