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The economics,
line by line
Ninety percent of every dispensing order goes to your practice. This page is the rest of the sentence: where the other ten goes, what ABB bills you separately, when the money actually lands, and who carries the tax and the disputes.
Every dispensing order, split at checkout
There is no second fee anywhere. No signup, no monthly, no per order, no listing fee, no minimum.
The ten percent is
not margin
Roughly three points of it never reaches us at all. That is card processing, and it is the same cost your office already pays on the terminal at the front desk.
What is left buys search placement. Not a brand campaign, not awareness for its own sake: the specific paid and organic positions a patient sees when they search their brand and their pack size, on Google and on Bing, in every state.
That is the part no independent practice can buy alone, and it is the entire reason a fee exists.
Your ABB invoice
is a separate conversation
We are not in the middle of it and we cannot see it.
Your Cost Is Your Cost
Every dispensing order is placed on your own ABB Optical account at the wholesale price you negotiated with ABB. Whatever you have built with them over the years carries straight through.
We Never See the Number
The platform does not receive your wholesale pricing and could not price against it if it wanted to. Retail is MSRP across the catalog, which is why your office is never undercut.
Terms Usually Work in Your Favor
ABB invoices on terms while Stripe pays out in days. For most practices the money from the sale is in the bank before the invoice for it comes due.
What actually lands
in the practice
The honest arithmetic, with nothing hidden in a footnote.
The Calculation
- Patient pays MSRP for the box
- Ninety percent of that settles into your Stripe account
- ABB bills you your negotiated wholesale cost
- What is left is your margin, and it is yours alone
The spread depends entirely on your ABB pricing, which is why we will not print a margin figure here and pretend it applies to every practice.
What Does Not Come Out of It
- No platform fee beyond the ten percent
- No card processing on top, it is already inside the ten
- No shipping cost to you, ABB drop ships to the patient
- No inventory, no carrying cost, no box ever in your office
Being the seller
cuts both ways
The upside is the margin. The rest of it belongs to you too, and you should know that before you sign.
What You Gain
- The great majority of every lens sale written against your prescriptions
- Your practice named as the seller on the patient’s statement
- Manufacturer rebates, growth goals and tier commitments accruing on the volume, because it is ABB volume on your account
- Money into your own Stripe account, never held by a third party
What You Carry
- Sales tax and reporting on those sales are yours
- Refunds and chargebacks come out of your Stripe balance
- You remain the prescriber, and still owe each patient a copy of their prescription under the FTC rule
- You do not set retail price; the catalog is MSRP so a patient comparing sellers finds their exact brand
None of this is tax or legal advice. Your accountant should see the addendum before you sign it.
Dry eye and OTC
work the opposite way
Worth being precise about, because the two sit side by side in the same cart.
OTC Products
Vision Rescue is the seller
- We hold the inventory and ship from Florida
- We collect and remit the sales tax
- We handle the returns and the disputes
- You earn a referral commission, unchanged from whatever you run today
Contact Lenses, Once You Partner
Your practice is the seller
- Filled on your ABB account against your prescription
- Your name on the patient’s statement
- Sales tax and reporting on those sales are yours
- Ninety percent to your Stripe account on every order
An existing referral code keeps working exactly as it does now on the dry eye and OTC catalog. Lens orders run on the dispensing terms instead, because those fill on your ABB account.
Run it on your own numbers
The terms are identical for every practice. The volume is not.
Your Own Figures Are Behind a Free Account
Inside: orders your patients have already placed on Vision Rescue, a worked margin example against your own lens mix, and the provider dashboard as your office would see it.
Free for any doctor with an NPI
Under ten minutes, no cost, no obligation, and nothing changes in the office.