Programs · RescueLink
RescueLink Earnings Example one practice, worked out in full.
A worked example for a practice that sees 15 patients a day. It shows what in-office product sales and RescueLink reorders could add up to over a year, using stated assumptions you can swap for your own numbers.
Short version
Two ways a product sale reaches your books.
Some patients buy from your shelf or display before they leave. Others get a RescueLink and order at home, then reorder over the year. The shelf earns your margin once; RescueLink earns a 15% participation credit on each eligible order.
Assumptions in this example
- 15 patients a day across 20 exam days a month.
- One in four patients buys in the office, and one in four orders through RescueLink.
- A $67 order size, the average RescueLink order.
- A 50% margin on shelf sales and a 15% participation credit on eligible RescueLink orders.
- Six RescueLink orders per patient over a year.
The example, one year at a time.
Every figure below follows from the assumptions above. Change any of them and the totals move with it.
Example practice
15 a day300 patients a month, from 15 a day over 20 exam days.
Shelf
In-office product margin
$30,150per year- Sales a month75
- Revenue a month$5,025
- Margin a month$2,513
RescueLink
RescueLink participation credit
$54,270per year- New RescueLink patients a month75
- Orders in a year5,400
- Order value in a year$361,800
Together
Shelf and RescueLink combined
$84,420per year- Combined a month$7,035
- Margin per shelf sale$33.50
- Credit per RescueLink patient a year$60.30
Illustrative example built on stated assumptions, not a forecast for any practice. Shelf: 300 patients x 25% x $67 x 50% each month. RescueLink: 300 patients x 25% x 12 months x 6 orders x $67 x 15%. Eligible OTC product orders only; contact lenses and Rx are excluded.
Offer both before the patient leaves. Today's supply comes off your shelf, and the front desk sends a RescueLink for the refills. The first sale gets the routine started, and the link keeps the patient on it at home.
RescueLink
One recommendation, a year of orders.
Your team sends the products you recommend by text or email. The patient checks out on their phone with your office pricing applied, Vision Rescue ships the order, and your practice earns a 15% participation credit on eligible OTC orders and reorders.
- $0 signup, monthly fee or minimum
- Checkout on the patient's phone
- Saved bundles for common routines
- Runs in the browser, nothing to integrate
Frequently asked questions
Where do the assumptions come from?
The $67 order size is the average RescueLink order. The capture rates, the 50% shelf margin and six orders a year are planning assumptions, so replace them with your own practice numbers.
Why does a RescueLink patient add more over a year?
A shelf sale happens once. A patient on RescueLink can reorder through the year, and each eligible order earns the practice a 15% participation credit.
Do I need a display for the shelf figure?
No. The shelf figure covers any in-office sale, from a cabinet or a display. A display simply keeps the products in view while patients wait.
Is this a forecast for my practice?
No. It is a worked example on stated assumptions. Real results depend on your patients, your recommendations and your pricing.
Which orders count toward the credit?
Eligible OTC orders placed on VisionRescue.com through your RescueLink. Contact lenses and Rx products are excluded.
How is the credit calculated?
It is 15% of the net sale of each eligible order and reorder, after discounts.
About this example
Prepared for licensed eye care practices by the Vision Rescue team. Questions: providers@visionrescue.com or 1-855-692-8024.
Notes and disclosures
This example uses stated assumptions and is not a projection, guarantee, or financial, accounting or tax advice. The 15% participation credit applies to the net sale of eligible OTC orders placed on VisionRescue.com through the practice's RescueLink; contact lenses and Rx are excluded.
Stock the shelf, then send the refills.
Order for the office at wholesale, and activate RescueLink so eligible patient reorders credit back to your practice.