Fulfillment
Authorized distribution on your own account.
Contact Lens E-Commerce for Eye Care Practices
Already Have a Way
Already Have a Way
for Patients to Order
Contact Lenses Online?
Good. Keep It.
Keep selling annual supplies in-office. Keep DrContactLens, Marlo, OTTO, your own online store, or whatever already works for you. Vision Rescue is the safety net for the patient who skips those options and starts shopping online.
39%
of contact lens buyers purchased online
Up from 35% the previous quarter.
The Vision Council, Consumer inSights Q1 2025, survey of 12,002 US adults. See the report
No sales pitch. Fifteen minutes with our team, and nothing is activated on the call.
$0 signup · $0 monthly · No minimums · No sale captured, no fee.
Where your patient chooses. Competing sites shown are real page one results for this search. Listings are illustrative and ranking varies.
Fulfilled through ABB Optical
Payments through Stripe
Verification through Visibly
7,000+Eyecare Professionals with Accounts
350,000+Orders Processed and Shipped
100+Eyecare Brands Stocked
Since 2019Serving Eyecare Practices
Your Systems Wait For
The Patient To Come Back
Every contact lens tool a practice owns starts inside the practice. That is not a flaw, it is the design. It just leaves one path uncovered.
Office initiated. Inside your existing system.
The Patient Came Back Through You
A reorder text went out. An exam reminder landed. A link to your own branded ordering page got opened. That is the sale DrContactLens, Marlo and OTTO are built to capture, and they capture it well, because the purchase journey started with your practice.
Keep spending here. Nothing about activating Vision Rescue changes it.
Patient initiated. Outside your existing system.
The Patient Started Shopping On Their Own
No text was sent. No reorder link was opened. No practice storefront was visited. The patient simply searched online for their contact lenses and started shopping. That is the sale traditional office-based ordering systems cannot capture, because the purchase journey never started with your practice.
Vision Rescue is built to reach that patient.
Your existing tools reach the patient who comes back to you.
Vision Rescue reaches the patient already shopping online.
The Prescription Does The Routing
When a patient orders, the prescription carries the prescribing information needed to identify the doctor and the practice. Vision Rescue uses that to connect eligible orders back to the practice that wrote them.
Patient Orders
Your patient uploads or types in their contact lens prescription at checkout.
The Prescriber Is Identified
The prescription details are matched to the prescribing doctor and practice.
The Order Routes To Your Practice
After prescription verification, the order fills through your practice.
No referral code
No special link
No patient lookup
Nothing for your patient to remember
Your part started when you wrote the prescription.
How Your Practice
Gets Paid
The whole model in one line, before any of the detail.
Patient orders → 90% of the payment lands in your Stripe account → ABB bills you at your existing wholesale cost → you keep the remaining margin
Where every dollar the patient pays goes
90% of payment → your Stripe account
10%
90%Of the patient's payment, into your own Stripe account the moment they pay. Never held by us and never routed through us.
10%Card processing plus Vision Rescue's national patient acquisition. Roughly three of those ten points is card processing and never reaches us.
ABBInvoices your practice separately, at the wholesale cost you already negotiated with them. We never see that number.
Your margin = 90% of the patient payment − your ABB wholesale cost
The 90/10 is a split of the payment, not a margin. Because your practice is the seller on eligible lens orders, tax, refund and other seller responsibilities apply. See the economics line by line.
Fulfillment
Verification
Prescription verification and FTC rule compliance.
Payments
Checkout, HSA and FSA cards, paid direct to you.
Authorized distribution from the manufacturers you already prescribe, and every other major brand, at MSRP.
Two Searches. Two Different Jobs.
Your practice is built to win one of these. Vision Rescue is built to compete in the other.
Your Practice Wins Local Search
“Eye doctor near me”
This patient is looking for a doctor. Your website, reviews, location and reputation are exactly what they need.
Keep winning here. Vision Rescue does not replace this, and nothing about activating changes it.
Vision Rescue Competes for Product Search
“Acuvue Oasys 90 pack”
This patient is not looking for a doctor. They are looking for contact lenses and comparing where to buy them.
So your practice is no longer competing with the office down the street. You are competing with large national online retailers.
Your patient is not searching for your practice.
They are searching for the box.
Vision Rescue competes for those national product searches across participating practices. Your practice owns the local relationship. Vision Rescue adds the national reach.
Keep Everything That Already Works
Vision Rescue is not asking you to rebuild your contact lens business. It works around what you already run.
Sell annual supplies in your office
Keep DrContactLens
Keep Marlo
Keep OTTO
Keep your practice website
Keep your existing ABB relationship
Then add Vision Rescue for the orders you still lose.
Nothing Changes For Your Staff
Your team does not need to sell Vision Rescue, send a link or change your checkout process.
When a patient buys through Vision Rescue, the prescription identifies your practice and routes the order back to you.
No script. No promotion. No new workflow. Nothing new for the front desk to remember.
Want More Patients To Use It?
Add one line to the prescription copy you already give every contact lens patient: Buy in our office or online at VisionRescue.com.
Add it once to your prescription template, and every patient leaves knowing where they can buy online while still supporting your practice.
Check your state requirements regarding disclosure of any financial interest.
And No New Supply Chain
Eligible orders run through the ABB Optical account you already have, at the pricing you negotiated, and ABB drop ships to the patient. Your purchasing does not change. ABB is the only fulfillment connection live today; additional distributors and manufacturer direct fulfillment are in the works.
Sign Up. Then We Walk You Through The Rest.
No new software to learn and nothing to migrate. Register on your own, or let our team walk you through it on the phone. Signup asks for your NPI, tax ID and license number, because your practice becomes the seller of record and must be verified before an order can be credited to you.
Create Your Account
Practice details, NPI, tax ID and license number. Nothing goes live at the end of it.
Book A 15-Minute Call
Pick a time with our team. They cover the program end to end and answer whatever this page did not.
Connect ABB And Stripe
Confirm the ABB account you already use and connect Stripe. Usually done on the call.
Sign The Addendum
Seller of record, the split, tax and refunds. Then pick who at the practice gets verification requests.
Want The Call Before You Sign Up?
That is fine, and for a lot of practices it is the honest order. Bring whatever this page did not answer and we will go through it with you. Nothing is activated on a call. Or call 1-855-692-8024.
Turn it off from your settings any day, and the addendum ends with it.
Already A Dry Eye Rescue Doctor?
Your wholesale account and your referral code carry on exactly as they are. Contact lens dispensing is a separate activation, because lenses fill on your own ABB account and pay into your own Stripe.
Want Every Detail?
You should not have to trust a pitch. The mechanics, the economics and the agreement are documented so you can evaluate this for yourself.
Mechanics
How An Order Finds Your Practice
Prescription matching, Visibly verification, the FTC rule described honestly, and what happens to an expired prescription.
See order routing →
Money
The Economics
The Economics
In Full
The 90/10 line by line, Stripe payout timing, ABB invoicing, real margin arithmetic, and the seller responsibilities that come with it.
See the economics →
Marketing
Why National Reach Matters
Local search versus product search, why the auction is priced beyond one practice, and how pooled spend buys a seat in it.
See the marketing model →
Agreement
Setup And The Agreement
What each of the four steps asks for, who can activate, and exactly what you are and are not agreeing to before you sign.
See setup and agreement →Before You Activate
Do I need an ABB Optical account?
Yes, because eligible dispensing orders fill on your own ABB account at your own negotiated cost. Most practices already have one, and for many the connection is already built on our side, so activation is confirming it rather than creating it. If you do not have an account it is free to open and takes minutes. ABB is the only fulfillment connection live today; additional distributors and manufacturer direct fulfillment are in the works.
Who fulfills and ships the contact lenses?
ABB does, from your own account, drop shipped directly to the patient. Your practice never stocks, handles or ships a box, and there is no carrying cost.
What happens when a prescription needs to be verified?
Verification runs through Visibly using the automated methods the FTC Contact Lens Rule prescribes, and every request is logged. Because the prescription has already been matched to you, the request reaches your office rather than an old fax number. Correct it and the corrected values fill. Deny it and nothing ships. The full rule, including the eight business hour window, is described here.
What if I want to turn it off?
Turn it off from your practice settings any day and the dispensing addendum ends with it. There is no term, no notice period and no exit fee. Orders already placed still fill and still pay out to you, and your wholesale account and any referral code carry on untouched.
Your Patients Are Already
Buying Contacts Online
Give Vision Rescue a chance to bring those transactions back to your practice. Or take fifteen minutes with our team first and decide after.
No sales pitch. Fifteen minutes with our team, and nothing is activated on the call.
$0 signup · $0 monthly · No inventory · No minimum · Keep the system you already run
Questions? Call 1-855-692-8024.
Sources
The online purchasing figure is from The Vision Council. The remaining references concern specific sellers, counterfeit product and decorative lenses sold without a prescription. They are not a description of the online channel as a whole, and nothing in them is attributed to any seller named elsewhere on this page.
- The Vision Council. Consumer inSights Q1 2025, a survey of 12,002 US adults aged 18 or older. Online purchasing of contact lenses increased from 35 percent of consumers buying contacts online in Q4 2024 to 39 percent in Q1 2025. thevisioncouncil.org
- Land AD, Penno KL, Brzezinski JL. Identification of Microorganisms Isolated From Counterfeit and Unapproved Decorative Contact Lenses. Journal of Forensic Sciences 2017;63(2):635-639. FDA Forensic Chemistry Center examined over 300 lenses obtained without a prescription and found 60 percent of counterfeit lenses and 27 percent of unapproved lenses positive for microbial contamination. doi.org/10.1111/1556-4029.13553
- Federal Trade Commission, January 2022. An online contact lens seller paid 3.5 million dollars to settle charges under the Contact Lens Rule, including altering prescriptions away from the prescribed brand and selling lenses after verification requests had been denied. ftc.gov
- American Optometric Association. Federal seizures of illegal and counterfeit contact lenses, with Homeland Security Investigations, Customs and Border Protection and state health authorities. aoa.org
- Federal Trade Commission. The Contact Lens Rule: A Guide for Prescribers and Sellers. ftc.gov
Vision Rescue and Dry Eye Rescue are the same company, a wholesale distributor and technology platform for licensed eyecare professionals. Eligibility requires an active US license, an NPI, and an ABB Optical account for fulfillment. All contact lenses are listed at manufacturer suggested retail price. Prescription verification is performed in compliance with the FTC Contact Lens Rule. Payout timing follows Stripe's standard schedule. Manufacturer rebate, growth goal and tier programs are administered by the manufacturers and ABB, and eligibility is theirs to determine. Not tax or legal advice.