Another Contact
Lens Program?
Hear Us Out.
Keep everything you already use. Vision Rescue goes after the contact lens orders that leave your practice and get bought online anyway, without asking your staff to change how they work.
We Have Worked With
Eyecare Practices Since 2019
Vision Rescue is built by the same team behind Dry Eye Rescue. We already help practices with OTC eyecare products, patient ordering and fulfillment.
Now we are bringing that same approach to contact lenses, helping practices stay connected to more of the purchases that happen after the patient leaves.
We are not trying to take over the contact lens business you already have. We are trying to win back more of the business that leaves.
Online Contact Lens Sales
Your patients are not choosing between you and nothing, but between you and a channel that is already large and unusually concentrated.
When the Federal Trade Commission last put numbers on the channel, in 2015, sellers with no practice and no storefront attached held 17 percent of US contact lens sales, and the courts have since described one company as holding a majority of all online lens sales.
That is simply the scale a single practice is asked to compete with on its own.
So How Does This
Help Your Practice?
When a patient buys contact lenses through Vision Rescue, the prescription itself identifies the doctor and the practice that wrote it. That is what lets an eligible order connect back to your practice, rather than depending on the patient to remember a code, a link or your office name.
Your part started when you wrote the prescription.
Why You Need to Activate
Before the Order Happens
Vision Rescue is built to compete for online contact lens orders.
When your practice is activated, eligible orders can be processed with your practice as the seller of record, with payment flowing directly to your connected Stripe account and fulfillment running through your ABB account.
If your practice is not activated, we cannot simply send you part of an online contact lens sale after it happens. Before a practice can be credited as the seller of record, we are legally required to verify its NPI, tax ID and active license, and the payment has to settle into that practice's own Stripe account. That has to be true at the moment of the sale, not arranged afterwards.
If Vision Rescue wins the online contact lens order, we want your practice positioned to receive it.
- Online contact lens order
- Your practice is the seller of record
- Payment to your Stripe account
- Fulfillment on your ABB account
- Online contact lens order
- Practice is not set up as seller of record
- Cannot be assigned to the practice after the transaction
Keep Everything
That Already Works
Vision Rescue does not replace your existing contact lens strategy.
If you sell annual supplies in the office, keep doing it. If you already run an online ordering tool, keep it. Keep your practice website, keep your ABB relationship, and keep the systems your staff already knows. Vision Rescue goes on top of what already works.
Then add one thingVision Rescue for the order that still gets away.
Nothing is required from your staff for the prescription to route an eligible order back to the practice.
90% of the Patient Payment
Goes to Your Practice
The payment flow is simple and disclosed up front. ABB bills your practice separately for the lenses, so the ninety percent is the patient payment and not your margin.
Eligible lens orders are fulfilled through the ABB account your practice already uses, at your negotiated cost.
of the patient payment is deposited to your connected Stripe account; ABB bills your practice separately for the lenses.
supports payment processing and the national patient acquisition model that puts the catalog in front of your patient.
Your remaining economics depend on your own ABB pricing.
$0 signup · $0 monthly · $0 minimum · Vision Rescue participates only when it captures a dispensing order
Want To See Exactly How It Works?
You have the basic idea now. If you want to dig into the routing, the economics, the marketing model or the agreement before activating, each piece is documented separately.
How an Order Finds Your Practice
Prescription matching, routing and verification.
See order routing →The Economics
In Full
Payments, ABB billing and seller responsibilities.
See the economics →Why National Reach Matters
Why product search is different from local search.
See the marketing model →Setup and
the Agreement
Exactly what is required before activation.
See setup and agreement →You May Already Have
Orders Getting Away
Most practices cannot see which of their patients leave the office and buy contact lenses online. Once a practice is activated, the routing log makes those orders visible.
See Your Own Routing Log Once You Activate
Inside: orders already placed by your patients on Vision Rescue, the verification request log for each one, and the routing decision that put them with your practice. Creating the account costs nothing and commits you to nothing.
Your Patients Are Already
Buying Contacts Online
Let Vision Rescue go after the order that gets away.
$0 signup · $0 monthly · $0 minimum · Vision Rescue participates only when it captures a dispensing order
Questions? Call 1-855-692-8024.
Sources
Show the market detail and five references HideWhen the Federal Trade Commission last put numbers on the channel, in 2015, sellers with no practice and no storefront attached accounted for 17 percent of contact lens sales in the United States. Independent eyecare practices held 40 percent, optical chains 20 percent, and mass merchants and club stores 23 percent.2
That online slice is held largely by one company. The Second Circuit described 1-800 Contacts as accounting for a majority of all online contact lens sales.3 The Commission found it sold more than four times as much online as the second largest online retailer, and its chief executive at the time testified under oath that the company made up more than 60 percent of the online contact lens market.2
It is still the largest today by its own account: the largest retailer of contact lenses in the United States, serving over 25 million customers over the last 30 years.4 KKR acquired it in 2020 in a deal reported at more than three billion dollars, though terms were never disclosed.5
That is not a criticism of them. They built a real business and they built it early. It is simply the scale a single practice is asked to compete with on its own.
- Centers for Disease Control and Prevention, About Contact Lenses: “the 45 million people in the U.S. who wear them.” All ages. Page current as of 2025; the CDC states no data year. CDC
- Federal Trade Commission, Opinion of the Commission, In the Matter of 1-800 Contacts, Inc., Docket No. 9372, November 2018, page 4, describing calendar year 2015: pure-play online sellers, defined as retailers with no brick and mortar locations, 17 percent; independent eyecare providers 40 percent; optical chains 20 percent; mass merchants and club stores 23 percent. The same page records that 1-800 Contacts sold “more than four times the sales of the second-largest online retailer,” and cites the sworn investigational testimony of Brian Bethers, then the company’s chief executive, that its sales “constituted more than 60 percent of the online contact lens market.” The public record gives no year for that testimony. The Commission’s order was later vacated by the Second Circuit; the figures above are from the factual background rather than from the findings that were set aside. Opinion of the Commission
- 1-800 Contacts, Inc. v. Federal Trade Commission, United States Court of Appeals for the Second Circuit, No. 18-3848, decided 11 June 2021: 1-800 Contacts “accounts for a majority of all online sales of contact lenses.” The Federal Trade Commission put the same figure at “over 50%” in its brief to that court, filed 7 October 2019. Second Circuit opinion · FTC brief
- 1-800 Contacts company announcement, 19 March 2025: “1-800 Contacts is the largest retailer of contact lenses and leading ocular telehealth provider in the U.S., serving over 25 million customers over the last 30 years.” Company self-description. PR Newswire
- KKR To Acquire DTC Pioneer 1-800 Contacts From AEA Investors, 23 September 2020. The release states that financial terms were not disclosed; the value was reported at more than three billion dollars by Bloomberg and by the eyecare trade publication Vision Monday, each citing unnamed sources. KKR announcement
Vision Rescue and Dry Eye Rescue are the same company, a wholesale distributor and technology platform for licensed eyecare professionals. Eligibility requires an active US license, an NPI, and an ABB Optical account for fulfillment. All contact lenses are listed at manufacturer suggested retail price. Prescription verification is performed in compliance with the FTC Contact Lens Rule. Not tax or legal advice.