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Wholesale Pricing for Licensed Professionals

Eyeglasses and Optical · Lens Brands

Spectacle Lens Brands and Manufacturers Essilor, ZEISS, HOYA, Shamir and the labs behind them.

Premium spectacle lenses come from a small number of global manufacturers, each with progressive, single vision, workspace, coating and photochromic families. Knowing the lineups lets a practice build a clear good, better, best lens menu and explain the upgrade.

1959First Varilux progressive lens commercialized
2022EssilorLuxottica took full ownership of Shamir
4Global brands profiled here
3Tiers most lens menus use

How lens brands are sold

Families, tiers and lab networks

Each manufacturer sells a family of designs in several tiers, and those designs reach your patients through the manufacturer’s own labs and through independent labs licensed to process them.

Design families

Progressives, single vision, workspace and driving designs, each offered in more than one tier.

Coatings and photochromics

Every brand pairs its designs with its own coating line and light-adaptive options.

Lab access

Designs are surfaced at manufacturer labs and licensed independents; independents may also offer their own freeform designs.

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Brand pull

Some names, such as Varilux and Transitions, are known to patients and can anchor a premium tier.

Essilor

The major lens makers

A snapshot of each company’s current US lineup, taken from its own materials.

  • Progressive families in several tiers
  • Workspace and driving designs
  • Matching coatings and photochromics
  • Essilor (EssilorLuxottica)

    Varilux progressives including the XR series, Physio extensee, Comfort Max, Immersia and the entry-level Shift, alongside Eyezen, Crizal, Transitions and Stellest.

  • ZEISS

    SmartLife as the premium progressive line and Light 2 in the mid tier, with DriveSafe, BlueGuard, PhotoFusion X and an Office lens for computer work.

  • HOYA

    iD MyStyle 2 and iD LifeStyle progressives, Array and Amplitude, iD Space, Screen and Zoom workspace lenses, Sync III single vision and the Sensity photochromics.

  • Shamir

    Autograph Intelligence and Autograph III progressives, InTouch, Spectrum+ and FirstPAL, plus WorkSpace and Computer lenses and the Glacier coatings.

Building your menu

Turning lineups into a lens menu

Patients choose more easily from a short, consistent menu than from a catalog.

Pick one primary brand

Standardizing on one progressive family lets staff explain it well and keeps the lab relationship simple.

Define three tiers

Map an entry, mid and premium design to clear benefits rather than technical names.

Bundle the add-ons

Pair each tier with the coating and photochromic options that suit it, so the quote is complete at the first presentation.

Brand reference

Lens families by manufacturer
Essilor progressives Varilux XR series, Physio extensee, Comfort Max, Immersia, Shift
ZEISS progressives SmartLife (premium), Light 2 (mid)
HOYA progressives iD MyStyle 2, iD LifeStyle 4 and 3, Array 2, Amplitude BKS, HOYA GP Wide
Shamir progressives Autograph Intelligence, Autograph III, InTouch, Spectrum+, FirstPAL, Element
Workspace lenses ZEISS Office lens; HOYA iD Space, Screen, Zoom; Shamir WorkSpace and Computer
Photochromics Transitions; ZEISS PhotoFusion X; HOYA Sensity
Ownership notes
  • EssilorLuxottica brings together Varilux and Transitions lenses with eyewear brands such as Ray-Ban and Oakley.
  • EssilorLuxottica acquired the remaining 50% of Shamir in 2022, after Essilor took a 50% stake in 2011.
  • Shamir continues to sell under its own brand and also lists Transitions products in its catalog.
About the lineups

Product names and tiers change frequently. Lineups here are taken from each manufacturer’s US professional or product pages as of October 2026; confirm availability with your lab.

Common questions about lens brands

Who invented the progressive lens?

Bernard Maitenaz is credited with inventing the Varilux progressive lens; the first Varilux was commercialized in 1959.

Who owns Shamir?

EssilorLuxottica bought the remaining 50% of Shamir in 2022. Essilor first acquired a 50% stake in 2011.

Do I need to carry every brand?

No. Standardizing on one primary progressive family usually makes staff training, lab ordering and patient explanations simpler.

Can independent labs process premium brands?

Yes. Many independent labs are licensed for major brands and may also offer their own freeform designs.

Where do coatings fit?

Each maker has its own coating line, such as Crizal, DuraVision, Super HiVision and Glacier. See the coatings guide for detail.

References

  • Essilor Pro. Varilux resources. Essilor
  • ZEISS Vision Care US. Progressive lenses for every budget and lifestyle. ZEISS
  • HOYA Vision Care US. Product comparison guide. HOYA
  • Shamir. Lens and coating catalog. Shamir
  • NZ Optics. EssilorLuxottica buys Shamir outright, September 2022. NZ Optics
  • Association of Optometrists. Obituary: Bernard Maitenaz, February 2021. AOP

A clear menu sells the right lens

Choose a primary brand, define three tiers, and present every quote complete.

Brand and product names are trademarks of their respective owners and are listed for reference only. Lineups change; confirm current products and availability with each manufacturer or your lab.