Practice Playbook
Stock in Office or Ship to the Patient hold what sells, ship the rest.
Inventory that sits is the quickest way for a dry eye service to lose money. Keep on hand what patients need today and what sells steadily, and ship everything else to the patient through RescueLink.
In one paragraph
Hold the steady sellers, ship the slow ones.
Keep the few items most patients need on day one: a preservative-free tear, a lipid drop, an eyelid spray, a heat compress and an omega. Ship everything else to the patient, put refills on automatic delivery, and let monthly sell-through decide when an item moves from shipped to shelved.
Worth knowing
- Items sold from the office earn the difference between your wholesale cost and your retail price.
- Shipped items earn a 15% participation credit on eligible OTC orders, with nothing held in inventory.
- Refills fit automatic delivery best; they repeat without tying up cash.
- An item that sits on the shelf is a signal to ship it, not to reorder it.
- If unsure, ship it first and move it in-house once demand appears.
The decision rule.
Sort every product by the kind of demand behind it.
| When the product is | Do this | Reason |
|---|---|---|
| A steady seller most patients need | Keep it in the office | Fast sell-through justifies the shelf space and captures the sale at checkout |
| Needed before the patient gets home | Keep it in the office | The patient walks out with it instead of buying it somewhere else |
| Specialty or seldom requested | Ship it | Small, unpredictable demand turns shelf stock into dead inventory |
| Bulky or expensive to hold | Ship it | It ties up cash and space without selling quickly |
| A repeat refill | Ship it on automatic refills | It recurs month after month with no inventory risk |
Products most offices keep on hand.
The core items that show up in most first plans. Each links to its wholesale listing.
Tools for each side.
Each card opens the related page.
Dry eye category
The full wholesale dry eye assortment in one place.
Product displays
Put in-office items at eye level in the waiting room or optical.
RescueLink
Ships everything you do not hold, with automatic refills on daily items.
When you cannot decide, ship it first. Moving a proven item from shipped to shelved is easy; clearing a shelf of product nobody bought is not.
RescueLink
Send the rest home with the patient.
Text or email each patient the exact products you recommend. They check out in one tap on VisionRescue.com, refills can repeat automatically, and your practice receives a 15% participation credit on eligible OTC orders. Contact lenses and Rx products are excluded.
- Free to activate, no subscription
- Patients check out in one tap
- Automatic refills on daily items
- Your recommendation, your patient
Doctor questions about stocking
What belongs in the office?
The handful of items most patients need and that sell steadily: a preservative-free tear, a lipid drop, an eyelid spray, a heat compress and an omega.
What should ship to the patient?
Specialty and seldom-requested items, bulky or costly products, and every repeat refill.
What does the practice earn on each side?
In-office sales earn your wholesale-to-retail spread. Shipped orders earn a 15% participation credit on eligible OTC orders placed on VisionRescue.com.
How often should I review the mix?
Monthly at first. Move frequently shipped items into the office and send slow shelf items back to shipping.
Does a display change the mix?
Slightly. It gives in-office items more visibility, so a few more may earn shelf space. Everything else still ships.
What about patients who need it today?
That is the job of the in-office assortment: hold what people need before they get home.
About this guide
Prepared for licensed eye care practices by Vision Rescue. Reach the provider team at providers@visionrescue.com or 1-855-692-8024.
Notes and disclosures
General operating guidance, not clinical, legal, tax or billing advice. Outcomes vary with each practice's patients and execution, and treatment decisions belong to the examining doctor. Vision Rescue is a licensed pharmaceutical wholesale distributor of medical supplies and OTC eye care products.
Hold the steady sellers, ship the rest.
Order in-office items at wholesale, and let RescueLink deliver everything else.