Online contact lens orders
Capture Contact Lens Orders on Google Activate once. Orders on your prescriptions route back to you.
Nothing to run and no link to send. When a patient orders at VisionRescue.com, we pull the doctor off the prescription and the order fills on your ABB account, with 90% going directly to your bank account.

Google and Bing search
Patients search. Vision Rescue shows up.
Other platforms need the office to send a link. When a patient searches Google or Bing on their own, the order still routes back to you.
- Paid and organic search, every day
- Nothing for your staff to send
The power of thousands of eye doctors. Enough to compete with giants like 1‑800 and new players entering the market.
Order with your prescription. Filled through your eye doctor.
Routes to your practiceOrder contacts online and ship to your door.
Shop contact lenses with your vision benefits.
How an order finds your practice.
What happens after a patient checks out. Vision Rescue handles each part.
The patient orders online
A patient searches for their lenses and checks out at VisionRescue.com.
The prescription is matched
The prescriber on the uploaded prescription is matched to your activated practice.
Your office verifies
Verification goes to your office under the FTC Contact Lens Rule.
It fills as your sale
The order fills on your ABB account and ships to the patient.
What your practice keeps.
Your practice is the seller of record. The sale and the patient stay with you.
90% to your bank
Paid directly to your bank account, connected by Stripe.
10% to Vision Rescue
Covers card processing and national marketing.
ABB bills you directly
At your negotiated cost. Lenses list at MSRP.
Connections
Keep your platform. Add an extra layer.
Keep the platform your office uses for sending links. Vision Rescue covers the patient who goes straight to Google or Bing, so the sale stays in the doctor network.
- Your website and local marketing keep working
- Vision Rescue covers Google and Bing search
- No exclusivity, turn it off any time
Activate, then add one line to your prescriptions.
That is all there is to do. Activate before your patients reorder, since orders cannot be credited after the sale.
- Activate with your NPI, tax ID, license and ABB account
- Connect your bank account, through Stripe, and sign the dispensing addendum
- Add “Buy Online at VisionRescue.com” to the Notes on your contact lens prescription template in your EMR
No ABB account yet: open one with ABB Optical.
Ready to point patients there: get the copy for your website, Rx footer and checkout counter.
Add it to the Notes on your contact lens prescription template in your EMR, so it prints on every prescription as a last line of defense.
Talk with our team.
We walk you through ABB, your bank connection and the addendum.
Or call 1-855-692-8024. Already activated: sign in. See why practices activate or get the most out of VisionRescue.com.
Frequently asked questions
Do we keep our current contact lens platform?
Yes. We recommend keeping it. Vision Rescue covers the patients who search and order online on their own, as an extra layer for that sale.
Do we need an EHR integration?
No. There is no EHR integration and no software to install. The only change is adding “Buy Online at VisionRescue.com” to the Notes on your contact lens prescription template.
Do we need to send patients a code or link?
No. No code or tracking link is required. We pull the doctor’s information off the prescription and route the order to that doctor’s account.
Which distributors are connected?
ABB Optical is connected today. More distributors and practice software connections are coming soon.
Who is the seller of record?
Your practice. Orders fill on your ABB account, 90% of the discounted product subtotal goes directly to your bank account, connected by Stripe, and sales tax, refunds and chargebacks on those orders sit with the practice.
What does it cost?
There is no signup, monthly or listing fee and no minimum. Vision Rescue keeps 10% of the discounted product subtotal, and ABB bills your practice separately for the lenses and shipping, at your negotiated cost.
Do we earn on OTC eyecare products too?
Yes. Your practice earns 15% on attributed purchases of eligible OTC eyecare products, including repeat orders, shipped directly to the patient. See how it works.
Can an order be credited after it is placed?
No. An order cannot be assigned to a practice after the sale, so activate before your patients reorder.
Requirements, terms and sources
Eligible US optometrists and ophthalmologists with an active US license, an NPI and an ABB Optical account can activate. Vision Rescue and Dry Eye Rescue are the same company, a licensed pharmaceutical distributor. Your practice is the seller of record on dispensing orders and is responsible for sales tax, refunds and chargebacks on those orders. Lenses are listed at manufacturer suggested retail price. Not tax or legal advice.
Prescription verification follows the FTC Contact Lens Rule: The Contact Lens Rule: A Guide for Prescribers and Sellers.
Connected
Coming soon
Coming soon
Coming soon
Coming soon
Coming soon